Permit Them To Consume Cookies! Michel et Augustin Creates Community and Bonding Opportunities Around Kooky Confections
The Short Version: When Marie Antoinette said, «Let them consume dessert,» it may have now been because she had been hogging all Michel et Augustin cookies for herself. Youth friends Michel and Augustin came across in secondary school, and, once they found their particular xxx 9-to-5 jobs as unfulfilling, they started a cookie company with a foundation in French pastry. Fast onward 13 many years, and also the two pals have actually practices in France and nyc as they are attracting the world employing cookies, pastries, yogurts, mousses, and various other desserts made out of simple, pronounceable elements. The duo in addition shows aspiring bakers that learning the art of French pastry is attainable through their unique cookbooks and interactive available home courses. Michel and Augustin’s dream is straightforward: to really make the world smile and get together over a shared love of desserts.
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The storyline of Michel et Augustin began merely enough. Two kids started palling around in middle school and became great contacts. But, much like lots of adolescent friendships, both parted techniques after graduation to check out their paths.
Michel discovered himself employed in finance in New York, and Augustin had been in marketing for Air France. But both eventually became disillusioned with all the 9-to-5 work with the business world. They reconnected and also the duo devised a wild propose to find out all 1,263 bakeries in France and develop a guide to the very best confectioneries the nation was required to offer. They typed a novel regarding it â their particular first collaboration!
After completing their unique journey, in 2004, Michel and Augustin aproned-up and place out on another adventure: baking in Augustin’s kitchen area. Their own purpose would be to generate a line of cookies and other desserts created using 100 % natural ingredients and really love. And, after tirelessly screening and tasting a lot more than 300 dishes, their particular very first concoction was born: the small spherical butter cookie. Michel et Augustin came into this world!
The two found fast achievements, and additionally they always innovate more delicious designs, particularly a decadent yogurt in a container, which was discovered just once Michel and Augustin recognized their own valued cow could develop above butter. They advertise their products with all the trademark «kookiness» and the joy they infuse into their delicious goodies.
Spreading a Love for French Pastry Around the World
Michel et Augustin is mostly about more than just making a delicious cookie. The firm is actually bent on drawing from France’s wealthy cooking background to create masterful desserts.
«it is not just about snacks â it is more about a love of French pastry,» said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. «almost anything we make is related to French pastry techniques. We’ve got a really powerful union with pastry creating as a company.»
But Lily informed united states an attraction for and mastery of French pastry is not only set aside the product developers (they call them the «recipe group») at Michel et Augustin. An element of the organizations kooky society is actually discussing the passion and expertise of pastry making so every member of the team, in France and Brooklyn, can train are a French pastry chef and make national exam (generally a «C.A.P.»). In this manner, everyone can participate in innovating brand-new recipes and speak knowledgeably with enthusiasts, customers, and customers.
«once per week in France and once a month in ny, the Banana Farm («office») turns into a pastry course in which the audience is dealing with a traditional program of French pastry and training for the certification,» she mentioned. «no matter if you’re an online site designer or even in revenue â the chance is promoted for many.»
Though Michel et Augustin provides a far more expansive manufacturer product line in France, the firm sticks to your same principles and concepts of design for all products.
«the fact all our products have commonly is a real awareness of flavor and also to the components,» Lily stated. «We focus on the high quality and ease regarding the components, and attempt to keep your element number as pronounceable as is possible.»
This results not just in a tasty decadence, additionally a treat you can easily feel good about ingesting along with your special someone.
An accumulation of Treats Perfect for revealing With Your Sweetheart
Thereis just something about discussing desserts that begins a single day appropriate or stops a fantastic big date. And Michel et Augustin’s projects happened to be designed for just such events.
«It’s an instant of extravagance at the end of a date,» Lily said. «It is tasty making with clean materials, hence makes the time much better. It feels very good to indulge.»
Because of so many deserving snacks to pick from, there isn’t any need certainly to choose only one. While there are numerous a lot more choices in France â from chocolate mousse to decadent yogurts and, needless to say, one-of-a-kind snacks â there’s a lot of available options in the usa at the same time.
Lily ended up being quick to advise the most perfect treats provide to or take pleasure in thereupon someone special.
«All of our popular cookie is actually all of our 4-Cookie Squares,» she stated. «These include like small square tarts, also come in three tastes, and certainly will be very easily discussed. We also have Cookie Buttons, which are hazelnut candy chip snacks with hazelnut ganache internally. They show up in packages of two â one for me personally, choice for you!»
For partners which love their particular day ritual with each other, Lily informed you Puff Palmiers tend to be a beautiful a.m. option.
«they have been puff pastry and taste like Elephant Ears,» she said. «they truly are super light and flaky and ideal for revealing over break fast with coffee or at tea time.»
Whether your honey are chocoholics or value the sensitive butteriness of caramel (or all things in between), Michel et Augustin provides a worthwhile combat for sharing (or sneaking down with for your own personal clandestine cookie affair).
Get Involved at Banana Farm
Michel et Augustin’s viewpoint is the fact that the pleasure of candies is within the sharing. As a result it should not be any shock area involvement is actually a big the main organization’s business purpose. Everybody is asked to eliminate in and chat (and taste cookies) at their Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude began during the start with the company and is also element of the center. And Lily noted this viewpoint is actually exemplified from inside the organization’s open homes.
«straight away, Michel and Augustin opened up the doorways of these apartment to next-door neighbors, friends, clients, and passersby, for individuals giving them comments, to taste snacks, to flavor new recipes these were testing, and to go out together with them and speak about whatever were performing,» she said. «its something’s vital to united states nowadays.»
Open house in the Banana Farm takes place in the first Thursday of every thirty days in France and ny. Lily informed us these events present a method the organization giving to the community by teaching them concerning history and methodologies of French pastry.
«We invite everyone, household, buddies, customers, and consumers in the future share dishes,» she stated. «We do taste examinations, focus teams, and play video games. It is a real community event.»
Not only is it fun and tummy-pleasing to wait, in case you do not have a cookie friend, just imagine all the other dessert aficionados you could meet within Banana Farm. After all, if someone loves Michel et Augustin treats, you realize they’ve good style, and you will have something to bond over.
Michel et Augustin: dedicated to Random Acts of Kookiness
In real Michel and Augustin type, the duo began a Random Acts of Kookiness step to inspire and please the public. From a tribute to Michael Jackson with the cookie rectangular event in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they are doing. You will find the reason why their own treats are incredibly addictive â they are fashioned with 100% natural ingredients and great vibes.
Up next when it comes down to business is actually another cookbook that aims to help all of us readers and others overcome the intimidation involving French pastry.
«we are making a French pastry cookbook the United States, and it’s really about enjoying these problematic quality recipes,» Lily mentioned. «we are splitting it down and saying it can be done. Whenever we can, anybody can, and in addition we’re discussing all of our progress.»
Michel et Augustin can also be looking to introduce its popular candy mousse in the usa.
«the fantasy in regards to our candy mousse is always to seduce The united states’s taste buds.»
And, after sampling the company’s snacks and various other treats, the US is actually definitely in for a long romance with this mousse.